I’m a growth marketing strategist with functional expertise in eCommerce and performance marketing in tech.

I currently lead the eCommerce Performance marketing function in PepsiCo UK for the B2B business. Prior to this I led the Amazon growth strategy for PepsiCo and before that led marketing for the direct to consumer business.

Prior to joining PepsiCo, I worked at Amazon leading growth strategy for a machine learning led fashion shopping product – The first of its kind. I grew Fashion Fix in the UK and expanded its launch to Germany. Whilst at Amazon I also launched Amazon’s own clothing brand in 5 countries in the UK.

Before transitioning to working in tech, I began my career in Financial Services with a brief stint leading digital marketing at a London based start up.