Andrea Whyte is a content acquisitions specialist based in London, where she currently works as Senior Commercial Manager, Content Acquisitions at Virgin Media O2.
In this role, she leads deal negotiations with content providers including UKTV, Warner Brothers, Hearst Networks, Disney, and MUBI for linear channels, FAST, VOD, and apps for Virgin’s TV platform. She also sits on the Leadership Team of the Virgin Media O2 Women’s Network. Previously, she was Director of Acquisitions and Commercial Content Strategy at Spafax, a content services agency that provides inflight entertainment for international airlines, where she led film acquisition and programming teams, as well as commercial strategy for film deals. Prior to moving to London from Toronto, she programmed and licenced Air Canada’s inflight entertainment, including running the Air Canada enRoute Film Festival, a film festival for emerging Canadian filmmakers. She started her career in the programming team at the Toronto International Film Festival. Andrea has presented on content strategy and film distribution at events including the Airline Passenger Experience Expo, SXSW, Toronto International Film Festival, and Clermont-Ferrand International Short Film Festival. She currently sits on the nomination committee for the British Independent Film Awards and is a jury member for the Banff Media Festival Rockie Awards and Film Independent Spirit Awards.