Charlotte launched the Association of Professional Virtual Assistants in January 2016 keen to support, nurture and champion the VA & Freelance industry, and to create a safe space for high performing online businesses to collaborate, knowledge share and continue their professional development.

She supports & trains aspiring and existing VAs & online business owners as their coach, mentor and chief- cheerleader for their goals and ambitions.

Founder and CEO of the Association of Professional Virtual Assistants, Charlotte campaigns heavily to improve industry standards and engage with VAs and business owners alike around the true value of the VA and worth that they bring.

In 2017, she led the #timetoeleVAte campaign in partnership with IPSE to redefine the VA profession, change perceptions and improve how the freelance and VA industry is seen both by those inside and outside. She also ran the inaugural EleVAte conference which pioneered a conference for VAs focussing on them as business owners and entrepreneurs.

Through the Association of Professional Virtual Assistants, Charlotte has introduced a much needed accreditation to the industry and is working towards regulation and professionalising of the VA industry.

Charlotte has been quoted around the subject of women in self-employment on a number of occasions and was proud to be one of the key case studies for Dame Julie Deane’s Self- Employment Review in 2016.

Outside of work Charlotte is wife to fellow entrepreneur Andrew, and mum to Alex, 7 and Evie, 5 who are her ‘big why’ and keep her busy and out of trouble!