As the current Marketing Manager leading AI initiatives for EY UK, I am driven by a passion for adding value and transforming the marketing landscape.
My career has been characterised by a commitment to breaking down traditional barriers and advocating for marketing as a powerful business driver. A notable achievement has been the seamless integration of brand awareness and demand generation strategies, ensuring that customer journeys are interconnected and aligned. This holistic approach has allowed me to effectively guide clients through the marketing funnel aligned with business development. Recognising the need for confidence and proactivity, I have consistently challenged the status quo with innovative ideas, taking full responsibility for my actions. This journey has taught me to navigate challenges, whether they involve GDPR compliance or conflicting viewpoints, whilst maintaining a focus on business growth and confidence among clients. With extensive experience in orchestrating successful go-to-market campaigns, I specialise in strategies that resonate with target audiences and enhanced user journeys. My background in product marketing, coupled with my role in running the EY Entrepreneur of the Year program in the Midlands previously, has enriched my understanding of innovation and leadership. I believe in fostering a collaborative environment where every team member’s contributions are valued. I bring a unique blend of strategic vision, digital expertise, and a passion and energy for driving growth. I don’t fear failure I view it as an essential part of growth and innovation and we should all embrace it.