I graduated from The University of Warwick with a Politics and International relations degree in 2013 and did internships to explore what I really wanted out of a career. After a Communications internship at Deutsche Bank I knew I had found my calling. I started HSBC UK as a Marketing Officer in 2014 where I worked on local marketing campaigns, a creative and strategic role focused on driving sales and developing the brands reputation on a local level.

In 2016, I was promoted to Retail Activation Marketing Manager where I led the planning and creation of retail activation marketing campaigns across all HSBC UK stores. My strength lies in creative storytelling that excites and inspires. During this role I delivered high quality, on-brand live activations whilst using innovative approaches to deliver content, create real emotional engagement and change consumer behaviour.

Spotting changing consumer needs, analysing cultural trends, connecting the dots to drive innovation and enhanced customer experience is at the core of my most successful campaigns. In 2018, I was recognised by The Dots as one of 200 women redefining the creative industry.