As Employer Brand Lead at EY, Farrah is responsible for the development and execution of EY’s talent attraction strategy across 18 countries.

In this role, she develops creative campaigns and communications strategies to attract, engage and retain exceptional talent. This has included programs to attract more early female talent to financial services and encourage young women to consider a career in technology.

Outside of her core role, Farrah is also Co-Chair of the EY Women’s Network. The EY Women’s Network is EY’s largest diversity and inclusion community with 3,200+ members across 25 UK locations. The network seeks to empower women to thrive in their careers at EY and enhance the firm’s culture through gender diversity and inclusion.

Farrah regularly speaks at industry events on topics such as gender equality, attracting diverse talent and empowering Gen Z in the workplace. Having lived and worked in multiple countries across Asia-Pacific, Europe and North America, she has a truly global mindset and thrives on working with different cultures and perspectives.