When I came across human-centred design, back in my days working in product marketing, I thought I had discovered the best thing, and that was when I had ‘my eureka moment’.

‘This stuff is amazing!’ ‘It’s all about people!’ And it was. And it still is. And I never looked back. It became a way of life.

From product marketing manager leading organisations to establish brand equity and building, managing and implementing growth plans across FMCG, business intelligence, startup and education management sectors, to a User Experience (UX) Designer, I found my passion in human-centred design and technology. I am currently a Senior User Experience (UX) Designer, Consultant working for a leading local authority in the Transformation and Digital Portfolio team focusing on human-centred service design tying together human, digital, and physical interactions to create a truly differentiated experience for the public good. I am passionate about using systems and service design practices to unpack complex social problems and develop shared inclusive and sustainable solutions.

Originally from a small provincial town in Greece, my sisters and I were the first in our family to attend university; that resulted from our mother’s determination and belief in our abilities to achieve our goals and create a better future. A strong leader figure, independent and influential woman, she became my role model and inspired me to strive for success in every aspect of life after losing my father at a very young age. Naturally, being someone with great ambition and big dreams, I was curious to explore the world, learn about other cultures and speak different languages. I had the opportunity to work and study across Greece, UK, Singapore and Switzerland and travelled to over 30 countries.

I earned a Bachelor’s degree in Business Administration from the University of West Attica, Athens, Greece and a Master of Science degree from Aberystwyth University, UK. Also, I have completed specialised courses in Strategic Marketing at the National University of Singapore and a UX Design Immersive programme at the General Assembly in London.

I am a speaker at industry events, a mentor at WomenTech Network, ADPList and Women in Tech Global Movement, and a volunteer at Action for Children and Make A Wish. Through my story and experiences, I aim to empower women in design and technology regardless of their background. I believe in the humanisation of technology through design to generate security, naturalness, and transparency in people’s lives and making a global impact.