Hannah Elderfield

I graduated in 2015 with a First class BSc Honours degree in Psychology and now I work at the forefront of strategic insights by helping business understand human behaviour to impact change.

After a short stint in the events industry and a few months working for a van leasing company, I landed a job with behavioural insights practice Canvas8 in 2016 as a Junior Behavioural Analyst doing exactly what I loved doing at University – learning about people.

Over the past three years, I have been instrumental in delivering insight to inform campaigns with a direct contribution to society. From tackling taboos around intimate health and working with nonprofit organisations helping young people better manage their money, to presenting at international conferences for senior stakeholders at media agencies, brands and governmental organisations across the world. I’ve also authored Canvas8’s first ever journal, The Science of (2018), which uncovered the commercial applications of recent academic work from scholars across the globe and made behavioural science accessible to business within the industry.

Within my day-to-day, I work to actively develop and mentor junior team members through personal mentoring, training initiatives and by leading the Canvas8 Graduate program to help senior management build a strong supportive culture for new talent. Outside of Canvas8, I’ve worked with the National Citizen Service program as a Senior Mentor for teenagers enrolling in its summer program, ‘The Challenge’, where I was responsible for leading, inspiring and developing a team of 13 young people aged 15-17.

I’m so passionate about finding ways of translating the learnings from my experiences into opportunities for others – either by helping them find better ways of working or different ways of thinking – so that we can all benefit from the sense of achievement and empowerment that comes from breaking through invisible barriers. I’m now our youngest Senior Behavioual Analyst and am determined to uncover a deeper understanding of human behaviour not just for our clients, but for Canvas8 itself so that we can truly practice what we preach.