Isobel McFarland

After graduating from University College London with a 2:1 in English Literature, I went to work at the advertising agency Karmarama.

Having built up a wide range of experience in PR during my time at university, I was very excited to be working as a Junior Account Executive across of number of high-profile clients. However, during the year I developed a strong interest in technology and understanding the processes behind it. This led me to securing a coveted job as a Junior Data Analyst at the rapidly growing start-up, Human Theory. I had no technical expertise, and initially found the thought of coding terrifying, yet I pushed past obstacles and taught myself code in my spare time. Through hard work and perseverance, I was able to prove that you don’t need to be from a scientific background to work in a technical role. Interestingly, I found that creativity, my original strength, is key to becoming a successful technical analyst.

Over the last few years, my journey across industries opened my eyes to problems all around me. One in particular captured my passion, both personally and technically – loneliness in the elderly population. I went on to found Care – a platform that aims to eradicate social isolation by making access to local events quick and easy. I am the first to create a single platform that compiles elderly-focused events in one place, and I believe this is the key to tackling societal loneliness. I am also a regular volunteer at the elderly charity North London Cares, in order to make sure my work with Care continues to stay relevant to my target market. Taking this on whilst managing a change of industry and learning a whole new skill set has not been easy, but it has been an incredibly rewarding and enriching experience.