Throughout my career I have been pursuing my passion for creative communication, from sending a Lego pension man to space to managing nationwide CRM integrations and pioneering international campaigns.
As a highly motivated and ambitious individual, I have led successful multi-channel campaigns across FMCG, Finance, Languages and SAAS sectors. I am passionate about visually stimulating, insight driven marketing, delivering strategic communications and brand management to target persona behaviour, demonstrate financial accountability, and secure revenue.
I have over 10 years’ experience in Marketing and I’m currently a marketing leader in FinTech, directing the team at Scottish payment orchestration business, BR-DGE.
Throughout her career, I have designed and deployed multi-channel campaigns on complex financial concepts, across the UK, Europe, US and Australia. With experience both in B2C and B2B, I have had great exposure to varying marketing needs of international businesses, their different audience personalities, and is an advocate of simplicity in marketing using insight to drive relevant and engaging campaigns.
My portfolio is built on clear and creative campaigns; including virtual reality games educating audiences on financial models, sending a Lego man into space to amplify creative communications, and launching industry movements that promote community and collaboration, such as thebigleaders and The Marketing Meetup.
As Head of Marketing at a fintech firm, I lead a small team of marketers in curating hyper-personalised, content driven workflows and event campaigns to increase lead generation, client loyalty, and to inspire and educate the wider market on the evolving digital ecosystem.