Kassy Cho is an award-winning independent journalist and audience and social strategist pioneering an Instagram-first approach to growing young audiences.

She was previously an Audience Development Editor at QuickTake by Bloomberg and BuzzFeed News, where she made the @world Instagram – which she single-handedly ran – the fastest growing news account on Instagram in 2018. Innovating an Instagram-first strategy to grow the BuzzFeed World brand across digital platforms, she grew @world organically by more than 1,500%, from 50,000 followers to more than 785,000 followers, in just over a year. Her work on @world led to her partnership with Instagram for International Women’s Day 2019. She was awarded both the Silver and People’s Choice Lovie Award in 2019 for Best Use of Stories for her “#WCW: Badass Women You Should Know About” story series on @world. Kassy is known for her reporting on tech and online culture in Asia Pacific and is responsible for popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West. She has worked with companies including Amnesty International, Flo, Doha Debates and Loftwork.