I began my career in journalism blogging for Chaud Magazine in 2012 providing fresh and new content for Africans in diaspora. This inspired me to further my studies and I received an MA in Publishing in 2016. Once I had completed my Masters programme I took my first step into journalism writing for employee benefits B2B magazine, Reward.
During my time at Reward I have been given full responsibility of the digital magazine and website. The result has been that our traffic has doubled in the last 6 months. I am also responsible for writing features, news and analysis for both print and digital. I oversee all our data analytics and have been using this to refine newsletter and online content and engage key audience groups. I have also created a data-led process to decide what articles we write, where they are put online and when to post them and developed CMS and HTML skills. I manage all social media accounts for the magazine(Twitter, YouTube, LinkedIn), leading to a growth in engagement and growth in Twitter followers.
I have also recently launched the Reward Magazine HR Excellence podcast where I speak to industry figures about topics that relate to HR managers. This was created to diversify the content on the website.