My career began while studying Advertising Management and Digital Communications at Buckinghamshire New University, where I engaged early with the world of media through assignments that involved briefs from media agencies.
This allowed me to fast-track into the world of advertising and land a job at Wavemaker, a media agency, as a Journey Activation Executive on its Vodafone team.
My tenure at Wavemaker provided me with an invaluable knowledge base that laid the foundation for my future endeavours. From there, I moved to work for a dynamic audio company, where I delved into the profound impact of sound on how consumers perceive a brand, before moving to work across Display, Connected TV, and Gaming, helping to expand my omnichannel expertise.
Two years ago, the opportunity to join Adform as an Account Director presented itself, marking a significant milestone in my career journey. Being part of a company that is so innovation-focused, passionate about the consumer, and growing at a rapid pace aligns perfectly with my values of drive and ambition.
Adform has also allowed me to champion a cause dear to me, sustainability. I am driving this heavily within the business through being part of the Interactive Advertising Bureau’s (IAB) Sustainability group.
Championing the representation of women in the male-dominated ad tech space is also something close to my heart, and I collaborate at every opportunity with like-minded women and men to ensure this cause is front and centre in the industry.