Naomi has spent the last 13 years empowering business leaders, founders and under-represented communities to reach their true potential.
She is known for her high impact, positively challenging, holistic approach. Naomi has built a career empowering others to achieve transformative change in their personal lives, organisations and communities.
From a single parent household; she experienced severe school bullying, clinical depression, and the care system before entering turning 18. At 20 she was attacked at knifepoint. To today: graduating from University of London with honours, launching two award-winning businesses, leading various social change initiatives and empowering others around the world to transform their own lives and be the change they wish to see.
A social entrepreneur at heart, she launched her first business whilst studying at university. The 4WD Foundation delivered behavioural change programmes to some of London’s most vulnerable young people. Naomi built effective partnerships with brands such as Channel 4 and Google to fund 4WD’s social impact projects.
She went on to advise top investment banks and law firms on how to attract diverse entry-level talent and build inclusive cultures. Collaborating with top universities and the City she provided students from under-represented backgrounds with access to life-changing mentorship and work experience. Facilitating leadership development and employee engagement initiatives for corporate clients soon followed. Cross sector, industry leader clients include BP, CBRE, IHG, McDonald’s and Michael Kors.
In 2014 she launched the positive change agency, A Life Less Ordinary Wanted. From FTSE 500 companies in crisis, to individuals at a crossroads, Naomi harnesses emotional intelligence as a coach and facilitator to support her clients to become authentic, empathetic, resilient leaders. Since launching she’s built a diverse, experienced, inclusive team who support their clients around the world. Ambitious founders and senior business leaders are supported to build businesses and authentic lives they love.
In 2016 Naomi launched the Social Leaders Programme to offer subsidised Less Ordinary Coaching and Therapy to inspirational founderstackling pressing social challenges around the world such as mental health, domestic violence, women’s health & wellbeing and agricultural sustainability.
An engaging speaker on emotional intelligence, authentic living and women in leadership, Naomi energetically and passionately spreads her ‘You don’t have to settle’ mantra. She has spoken at The IoD, for TedX, The RSA and Deutsche Bank.
On IWD, March 2019, Naomi launched AFEMMERA- s global support network for feminine-presenting LGBTQ+ women. After coming out as a member of what is often an invisible minority group, Naomi found that she and fellow femmes face a unique set of challenges within the LGBTQ+ community and the wider world. AFEMMERA intends to empower feminine-presenting queer womxn (cis and trans) to build positive connections, a sense of global community and increase accurate representation through storytelling.
Naomi graduated from the University of London with BSc Hons in Management where she co-founded the original Entrepeneurship Society, Inspire. Since graduation Naomi has continued to advance her learning with WYSE International, Common Purpose, the Coaching Academy and The Psychosynthesis Trust.
In her spare time she seeks balance through meditation, nature, reading, Reiki, travel, yoga and writing poetry.