Naomi Whitbourn

My goal is to drive the development of innovative social businesses, to help tackle some of the world’s biggest challenges.

I started my career at PwC in 2014 as a fresh-faced intern, before joining the graduate scheme in 2017. Looking back, it was – perhaps – a surprising fit. I had just finished a Master’s degree, where I specialised in international refugee policy, and I knew that I wanted to forge a career with social impact. My instinct told me that I could leverage the private sector to achieve these goals.

I went on to work at PwC for four fantastic years, where I managed international programmes across Africa, the Middle East and South Asia, focussing on sustainable finance, education and healthcare. I worked with a wide range of clients, including the UK government, international governments and the private-sector.

Throughout this time, I also worked as a pro-bono consultant for several non-profit organisations, including: Frontline Aid (a social business redirecting humanitarian aid to local grassroots organisations); and the Refugee Council (a UK-based charity supporting refugees).

During the coronavirus pandemic, I began thinking more creatively about tackling social challenges. In January 2021, I founded the Voices of Development podcast, with the aim to learn from entrepreneurs and leaders developing innovative business solutions. In less than a year, the podcast attracted over 1,000 followers and I spoke to some leading minds in social entrepreneurship, including Nigel Kershaw OBE (Co-Founder of the Big Exchange and Chair of the Big Issue Group) and Beth Larsen (Co-Founder of Charm Impact).

In July 2021, having been inspired by my podcast guests, I joined Nesta Challenges: a social business that designs and delivers challenge prizes. I am currently managing a youth entrepreneurship programme in Ghana (the Ghana Science & Tech Explorer Prize), working with 20,000 young people to develop entrepreneurial skills and businesses to tackle community challenges.

Looking ahead, I’m excited to continue driving and promoting the development of innovative social businesses.