Nicole is a Founder and Director of Bump to Bambino, a discovery and price comparison website for everything pregnancy and parenting from trusted brands and retailers.

Nicole has 10+ years experience in Human Resources, where she worked in the City of London for one of the Big 4 audit companies. However, whilst pregnant with her 2 children she encountered a a fragmented, stressful and soulless online shopping experience for new parents and set out to solve this problem.

She did not have any technology experience and faced with costs into their £100s of thousands to build a Minimum Viable Product she set out to learn to code and understand how to build a discovery and price comparison website.

Nicole and her business now partner with well known brands/retailers including John Lewis, ASOS and Mamas and Papas who believe and support Nicole’s vision to build an online shopping community to parents. Hoping them to save money and time with their shopping and having everything they need all under one virtual roof.