Katharine Dunlap | Commercial Director of Digital Advertising Sales & Partnerships, NBCUniversal
Katharine is a successful, global sales professional with nearly twenty years of media industry experience working in TV, digital, print, and social across Los Angeles, New York, and London.
She has dedicated the last five years of her career to helping start-ups and direct-to-consumer companies thrive across an ever-changing, fragmented (and oftentimes quite complicated) media landscape. Whilst at Sky Media, she designed, orchestrated, and implemented the Direct to Scale team in the UK from the ground up to capitalise on incremental business and a loss in market share taken by the tech giants.
Her most recent appointment at NBCUniversal, as Commercial Director of Digital Advertising Sales & Partnerships, is focused on partnering with senior leaders across agencies, clients, and VC/PE community to secure and influence spend across NBCUniversal’s Global Digital products.
Prior to this, Katharine has worked within the Client Strategy & Partnerships teams at The Economist Group and Sky Media advising the top FTSE 100 Financial Services & Corporate brands by ensuring their business imperatives are met.
She began her formative career in glossy women’s and travel magazines, working for Conde Nast Traveller Magazine and Fairchild Publication’s flagship ‘industry’s voice of authority’ titles including Women’s Wear Daily (WWD), Footwear News, Daily News Record (DNR) and Menswear Magazine. She’s sold thousands of ground-breaking, innovative campaigns for some of the biggest names in fashion including Gucci, Prada, Nine West, DVF, Levi’s, Zegna, Polo Ralph Lauren and many more.
She speaks regularly and passionately about performance marketing and how brands (at any price point) can find effective, innovative, and commercially viable solutions to help meet and exceed their ever-evolving marketing and advertising challenges.
Katharine is current Chair of NBCUniversal’s Women’s Inclusion Network and a member of WACL. She’s a proud champion and advocate for women’s health issues and is motivated and excited by building forums and opportunities for everyone to learn more ways to improve their own physical and mental health & wellbeing.