I have built a dynamic career across industries, from Volvo to Christie’s, before joining Sky in 2014 as a Lead Analyst.
Over the past decade, I have transitioned into key leadership roles, including Product Manager and now Transformation and Strategy Controller. At Sky Media, I have played a pivotal role in shaping and launching major innovation projects that redefine advertising. I specialise in driving technical and strategic advancements on many leading initiatives . While most projects focus on technical requirements, functionality, and user experience, I recognise the critical, often overlooked work behind the scenes. From aligning with legal and compliance teams to translating technical concepts for sales and marketing, managing project timelines and budgets, and coordinating with external partners, I ensure that innovative solutions successfully reach the market. Beyond my core role, I am passionate about fostering a positive and inclusive workplace. I lead six workstreams as part of Sky’s Mental Health Leadership team, supporting over 20 volunteers. I also mentor within the business and run a work experience programme inspiring children and show what it is like to work for Sky. Currently, I am focused on advancing AI adoption and cutting-edge measurement capabilities in advertising. Whether pioneering new frameworks or embedding AI-driven efficiencies, I thrive on solving complex challenges and driving meaningful transformation. My goal is to push the boundaries of innovation while supporting the people and teams around me. I have recently helped deliver a workshop to over 250 colleagues to help them adopt AI.