Sarah leads dentsu and Merkle’s Experience Marketing team, developing and executing the commercial and experiential marketing strategy to support the growth and innovation strategy.
She also chairs the Parents & Carer’s ERG and recently launched dentsu’s Women in Tech network. Sarah previously led Merkle’s UK Customer Experience practice, which included teams across digital experience, creative, merchandising, and search engine optimisation (SEO). Before her CX role, Sarah led the UK SEO practice, building the team from the ground up and growing the Merkle SEO presence across EMEA. Prior to joining Merkle, Sarah worked in legal marketing at Covington & Burling and in the Finance and Strategy practice at CEB (now Gartner).