Tracey Abayeta is Head of the Investment Banking, Asset Management and HerCapital Programmes at SEO London. SEO London is an alumni driven charity that works with students from BAME and low socio-economic backgrounds to achieve career success in the most competitive industries.

In 2017, Tracey originated SEO London’s HerCapital Programme that aims to build a strong pipeline of confident women entering into financial services. The programme has been hailed for its innovation and ability to get female students to live outside their comfort zones. As a product of opportunity, Tracey is a firm believer that we all need a platform to develop throughout our journey and that both leadership and confidence is built over time.

Tracey started her career within Investment Banking at Citi where she structured capital instruments for financial institutions. She is pleased to be using her skills to now structure effective training programmes for the students she works with.

Tracey also sits on the non-executive Board of a Community Interest Company called Bright Futures 4All that seeks to promote greater equality of educational opportunities for adults and children. Her involvement with this company is important to Tracey as she is a living example of how opportunity can change the destiny of one’s life. At the age of 10, she was awarded a full scholarship to attend a boarding school (Ardingly College) which she believes changed the course of her life forever as it gave her access to unprecedented opportunities that her parents would not have been able to afford. Tracey later studied Economics with French at the University of Nottingham.