Having taken the leap in switching careers from investment banking to marketing, and joining Harry’s as a Digital Marketing Executive in 2018 with no prior marketing experience, Vivian has since been promoted twice.
She now leads Digital & Broadcast acquisition as Performance Marketing Manager across Social, Search, Display & TV for the UK, and most recently launched Harry’s in 4 new markets across Germany, France, Netherlands, and Belgium.
Since university, she has always been passionate about gender equality and empowering womxn. Vivian led the Bristol Consulting Society as President and also co-founded the Bristol Women in Leadership Society during her time as a student at the University of Bristol. She is now a co-leader of the All Equals Employee Resource Group in the Harry’s London office, aimed to improve gender inclusivity by providing a system of support and programming for womxn and their allies.
Vivian continues to be focused on her professional development. She previously completed the Reforge Growth Series, exploring growth topics in depth – from customer acquisition and retention to user psychology and experimentation. She is now studying for an MBA with the Quantic School of Business & Technology, balancing part-time education alongside her career.
Outside of her marketing career, Vivian is extremely passionate about mental health care and awareness. Since August 2020, she has been a Text Line Volunteer for Shout, a text messaging support service for anyone struggling to cope. Most recently, she’s also fundraising for the mental health charity Mind in taking on the National Three Peaks Challenge this summer.