I’m Italian and migrated to the UK when i was 18 with only £150 in my pocket and a one way ticket.
I’ve built myself up from nothing. After a few years gaining working experience and confidence with my English, I started working at eFinancialCareers as a Marketeer in the Recruitment, Banking and Finance sector. After a few years, I fell in love with Web Analytics and quickly succeeded in many projects, including migrating from Adobe Analytics to Google Analytics and leading a team of 4 across Sales, Marketing and Product Development and really transforming the company to a data driven organisation. After having my 2 beautiful children I decided to leave and found a job at DirectLine in September 2016 as an Senior Digital Analyst in the Marketing Effectiveness team. There, I’ve looked after Motor, Home, Rescue across both Direct and PCW channels, mainly serving the Marketing floor for digital effectiveness but also during econometrics led tests and studies. After a few years, I have moved to the Digital Department and started working for the PCW hub as an analyst in a Agile space which i have really enjoyed. I am now a Senior Data Analyst for the Pet, Travel and Private products and i am also volunteering as an Agile Advocates for the entire Data, Pet, Travel and Private communities, to help our teams adopt Agile behaviours to achieve effectiveness and efficiency, raising the whole departments as a result. I love my job.