Arsenia joined SumUp in October 2018 to head up PR & Communication functions in Europe.

Since joining, she has focused on positioning PR & Social Media as channels driving brand awareness & recognition at scale and laying foundations to Influencer Marketing and Event strategy development at SumUp.

Arsenia has spent the last decade building creative strategies for internal and external communication practice in various fields including Ad Tech, FinTech & Gaming industries with companies such as Fyber and Nintendo of Europe. Her work focuses on crafting engaging narratives for emerging technologies that have a positive impact on people’s lives. She is a passionate leader who empowers teams to grow through agile approaches to creative communications and is a strong advocate for female leadership and diversity in tech.

Arsenia holds a Masters degree in International relations & Political Science with a focus on European Migration Policy and a BA in European studies from Trinity College Dublin, Ireland.