Whilst studying English Literature at King’s College London I edited the Student Union paper Roar! and volunteered as Media Manager of Gillingham Ladies FC. I grew both team’s profiles and drove a strategy to professionalise both organisations. In regard to Gillingham Ladies, I secured a formal relationship with Gillingham FC, facilitating players playing home games at a professional stadium and no longer paying to play.
On graduation, I worked as Head of Media at my Student Union alongside the Gillingham role developing my skills in marketing and media. After a three-month internship at Peabody, I secured the role of Marketing and Communications Officer at the Kent Football Association.
Balancing paid and volunteering roles, I helped drive the grassroots game and association’s strategy to invest, grow and govern Kent football. I led Kent FA’s marketing and communications strategy, growing its brand and commercial value, securing their largest sponsorship deal.
Headhunted by Gillingham FC, as Head of Marketing and Communications, I undertook a range of responsibilities supporting the club’s entire player pathway structure. I brought a more innovative approach to fan engagement and PR, launching a new sub-brand for the club’s commercial and corporate operations whilst there too.
Following this, I joined the charity Women in Sport. Another varied role helping transform sport for the benefit of every woman and girl in the UK.
In 2016, I founded the Eighth Wonder programme to create football’s future female leaders, targeting 14-20-year-olds. My first cohort ’graduate’ this summer.
I now work at Women in Sport part time alongside being Head of Marketing and Communications at K Sports Cobdown, a 2.8-acre multi-sport facility in Kent. I sit on the Kent Youth League Committee, Kent FA Equality Advisory Group, contribute to Offside Rule Pod and BBC Radio Kent. I also volunteered at the Rugby World Cup, England Netball Quad Series and hope to do so again at the upcoming London 2017 Athletics Championships.